Friday, 6 June 2014

#FarmliteSurprise at the Kempegowda International Airport, Bangalore

A Farm and an airport are .. quite simply, far apart in our scheme of life!

Recently, Sunfeast, from the house of ITC Foods, brought both together.

In a first of its kind customer awareness cum engagement program in India, travelers at the Kempegowda International Airport, Bangalore, recently got a bite of 'health' and 'taste' in this unique #FarmliteSurprise.

It obviously took elaborate preparations from ITC Foods, ahead of the surprise:


When the ambience was ready, it truly turned out to be a green little farm paradise.  The program involved two large elements of surprise for the travelers after they got off the aircraft and reached the airport lobby. 

The travelers navigated through the replica of a farm which encompasses windmills, actual almond trees, wheat farm etc. As they navigated through the farm and reached the baggage section, the baggage belt had to be manually pedaled using exercise cycles stationed at the venue. Else, the baggage belt wouldn't just move!

Do I love those cowboy hats and folk music or what!

Many travelers volunteered and took up the challenge sportingly, to get the conveyer belt moving to collect their luggage. 

Some other curious travelers started cycling and the conveyor belt loaded with Sunfeast Farmlite biscuits arrived for the travelers along with their baggage. 

Thus Sunfeast Farmlite managed to transform a mundane activity like waiting for your baggage into a fun workout and hence reinforcing the brand message that 'Staying Healthy can be fun'!

Take a look at this video to see how much fun folks actually had at the #FarmliteSurprise:

Sunfeast Farmlite health biscuits are available in two variants across all leading grocery stores:

Sunfeast Farmlite Oats and Almonds: A deliciously healthy cookie loaded with the goodness of oats, wheat and almonds.

Sunfeast Farmlite Oats and Raisins:  A deliciously healthy cookie loaded with the goodness of oats, wheat and raisins.

Hope you enjoyed reading about the surprise; remember, you heard it here :)

Cheers :)