Thursday, 14 May 2015

#CrashThePepsiIPL Advertisement Videos - My Vote - 1

Well, as you know, the Pepsi India #CrashThePepsiIPL advertisements gallery is among (if not) the largest pool of crowd sourced advertisement videos in India.

I am bringing our readers some of my favourite ads from the Finalists Gallery - the ones I am surely voting for.  Go on, pick your favourites and vote for them - voting closes tomorrow, May 15, 2015.

Boom Man:

I like this ad for both its comic value and the simplest way of conveying the message.  Comic value for the protagonist's never ending tries to kick start the ad.  Simplest way of conveying the message is through the set assistant gulping the drink to immediately delivering the ad script!


Love this ad for the zest & spunk quotient as much as for the casting. Love their spontaneity - all three of them; in particular, love the girl's realistic portrayal. This is a high quality ad, its tough to believe its made by amateurs.  High on production values & youthful energy.

The Perfect Partnership:

This is one ad with no human casting, very arty and innovative.  Much appreciate the effort invested in cartooning & then animating.  Love the basic idea of the lady & gentleman finding each other just based on their half of the Pepsi logo tattoos (wonder if they are permanent or temporary?).  Packs in quite a few frames within the 30 seconds.  Kudos.

Pyar Tujhse Karta Par Pepsi Pe Marta Hoon [English translation: I love you but I obsess over Pepsi]:

This was amongst the first ads I personally voted for; a very naturally shot ad, I love the couple's companionship (how wonderful it would be if each of us can - in our senior years - have that companionship & zest for life and sports).  This ad despite casting seniors has an inherent cuteness about it and that is precisely its scoring point. 

India Celebrates Pepsi IPL:

Eight teams, one Country - this ad celebrates our famed 'Unity in Diversity'. Along the way, it celebrates each of the teams with a representation of ethnic cuisine and / or music and dance.  Which naturally calls for elaborate casting, costumes, background score and editing.  Now, that kind of effort deserves a vote, doesn't it? Howzzat?  

Bujhaye Dil Ki Pyas:

I voted for this ad firstly for its inclusive message.  Adore that taxi driver casting. And how an everyday headache - the traffic jam - jams people from diverse walks of life together. Quite like the unsaid depiction of how its a clear road after the drink has been gulped & the passenger reached to his destination! This ad is high on conversational value - and that is tough to achieve in 30 seconds, way to go! 

I’m voting for the best ads in the #CrashThePepsiIPL activity in association with BlogAdda from 8th May to 14th May. Are you?

Cheers :)

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